Every Big Idea Starts With a Crumb.

Our Story

Every big idea starts with a crumb.

A product detail.

A consumer doubt.

A category tension.

Something everyone else missed.

Crumbs Creative is a founder-led independent creative company that turns small observations and overlooked truths into digital-first campaigns, big brand films and commerce creative that sticks.

Senior thinking.

Fewer layers.

Campaign-sized ideas.

The Team

Hi! I am Reuben Karkaria
Founder & Chief Crumb Officer

I lead the creative at Crumbs.

Over 15+ years, I’ve shaped digital-first campaigns, big brand films and e-commerce creative for brands including Godrej Pet Care, Surf Excel, Glow & Lovely, Instagram, Infosys, Popeyes, Bosch and Bajaj Finserv.

Before Crumbs, I was Content Head at Lintas and part of the agency’s senior leadership team.

When I’m not thinking about the next campaign, I’m probably thinking about the next tee time.

Hi! I am Neville Suraliwala
Founder & Chief Business Officer

I lead the business at Crumbs.

With 17+ years across advertising, marketing and integrated communications, I have driven growth, owned P&Ls, managed large client portfolios and built trusted relationships with senior business leaders.

I keep the partnerships strong, the work commercially grounded and the business

moving forward.